Speaking at the launch, Mr Muthuraman said; “TATA sees the need for rural communities to have access to programmes of this nature. The issue of education is very close to our hearts and the development – both creatively and in the basics of business – of entrepreneurs, who normally would never have an opportunity such as this, is highly commended. Ifa Lethu is taking these opportunities to rural communities and into their schools. We believe in a sustainable, long term approach to our community outreach projects and TATA is delighted to be associated with this project”

Over the course of the next 12 months the TATA donated Creative Hands Mobile Workshop will visit all corners of the country and hold business and creative skills training sessions that would otherwise not been possible. Even more exciting are the opportunities that will be created with business partners of Ifa Lethu who are responsible for the marketing of products created during these sessions.

Using the now priceless repatriated heritage works of the struggle artists, this mobile project will also introduce rural schools to the history, legacy and possibilities of how the visual arts can shape, influence and heal a nation.

The project is managed by Art Aid, specifically John-Anthony Boerma who explained how the TATA truck is a multi-purpose fitted mobile workshop, exhibition and creative business training centre.